which you can find here), Glenn shared what the Small Giants Community is founded on, and how Small Giant companies are those with mojo. Here is the second half of my interview with Glenn. Edoc: The website for Small Giants says: “It’s not what we do. It’s who we are.” Can you elaborate on this mindset? GB: It’s not about manufacturing, software design, making pizzas, taking calls. It’s about the impact of how that company works because of the values that drive it. Making widgets is not who you are. It is what you do. Your values are who you are. Edoc: How would you describe the kind of ongoing content that Small Giants offers business leaders? GB: I’d use the phrase “from the ground up”. Almost every article, video, forum, event, etc. focuses on how someone who shares your value set is doing something well. It makes everything extremely relatable. After all, you share a value set with the author and can see them on the path you’re both traveling. When you adopt and adapt that practice for your business, the next piece of the story becomes available for consumption by other Small Giants. It makes the life cycle of the lessons never ending. It’s absolutely one of my favorite things about Small Giants. I don’t think it’s hyperbole to say Small Giants unlock learning opportunities for each other on a pretty dramatic scale. Did you ever think a Chicago caterer could learn something from a Brazilian language and translation company? The story we are building makes that a daily occurrence if you want to pursue it. It’s powerful.
Kim Sykes is a marketer and content creator at Edoc Service, Inc., a total virtual company]]>