Are you dealing with supplier partners or vendors? Once we asked a key supplier why they were not more engaged with us and he responded, “Jim, everyone wants that kind of service from us but they are unwilling to pay for it.” We have learned over the years however that when you serve your clients, they are more than willing to pay! We used to work with an IT service provider that routinely sent “technical zombies” to download server updates and conduct some minor systems checks. The only time we met with their technical strategist was once a year when he was trying to sell us something (I am assuming he was paid on commission). Our current IT supplier meets with me regularly and has added tremendous value aiding our company growth. Heaven forbid we become a ‘vendor’ to any of our clients. If we are not able to make a real difference in the life of their operations and growth we move on.
READ MORE: If you like this article you will want to read “Ten Components of a Healthy Company“
Jim Mullaney is President and CEO of Edoc Service, Inc. a “Fast 55” virtual company based in Cincinnati, Ohio.]]>